We, at PRO, are proud of our wide range of services from grand events to effective individual coaching. Our staff has extensive experience with event management and specializes in empowering your most valuable resource.

PRO services

Event service

At PRO, every staff member has extensive experience organizing all kinds of events such as: galas, business- and theme parties, conferences, team building and incentives. We are also really proud of our Executive coaching (ICF) service. We work with you on creating incomparable experience for your customers and for the most valuable resource of every Company – The Human resource.

Our Team

Jón S. Þórðarson

Founder & owner

Jón worked as Lighting Designer and Stage Manager at Reykjavik City Theatre for over a decade. He has massive experience in event management and has worked with numerous Icelandic businesses and organizations producing various events such as anniversaries, galas, receptions, live television and awards ceremonies. He holds a BSc in Business Administration.

+354 898 9798

Ragnheiður Aradóttir

Founder & owner

Ragnheiður has a long experience in organizing events such as conferences, incentive tours. She has hosted various courses, workshops and lectures as well as managing and facilitating staff days, team building and working with companies implementing and creating policies. She holds a BBA in Tourism and Hotel Management, Dip.Master in Positive Psychology along with an MSc in Human Resource Management. She is also a PCC certified Executive Coach from ICF.

+354 857 1700

Esther Jónsdóttir

Project and Event Manager

Esther has a diverse background in event management. She has worked on various events for PROevents, and managed events for the University of British Columbia and Amnesty International in Vancouver to name a few. She is also a glacier guide and has experience working in sales and planning for tourism businesses in Iceland. Esther holds a B.A. in Political Science and currently studies Global Environmental Governance in Amsterdam. She has worked as a planning advisor for the Presidency of Iceland and as an assistant during events for the Embassy of India and the Embassy of the United States in Iceland.

+354 849 1300

Rakel Jónsdóttir

Project and Event Manager

Rakel has taken on various important tasks that require excellent organizational skills for PROevents. She has a vide experience taking on responsibilities for institutions and has worked as an instructor in a summer camp in Indiana, USA. She has also worked as editor and contributor for magazines and planned music festivals for NFVI. Rakel is a glacier guide and has worked in sales and planning for tourism businesses in Iceland. She has studied art and design in Denmark and is currently studying Interior and Furniture Design in Italy.

+354 849 1200

Lára Óskarsdóttir

PCC Coach and facilitator

Lára has worked on training and career development for managers and employees for various businesses and institutions. She has a long and broad experience working as an event manager and leading group work and takes great pleasure in the work. Lára holds a B.Ed. from the University of Iceland, a diploma in Human Resource Management from the Continuing Education University of Iceland and is a PCC certified coach.

+354 696 0050


At PRO our goal is to provide reliable service in order for you to achieve your and your company’s goals in an efficient and successful way! We approach all our projects with passion and believe that focused adaptation is the key to meeting your needs.